Empirical Jury helps attorneys win more by providing them information that is impossible to obtain with traditional focus groups. A group of twenty people doesn’t tell you much. It’s just too small, too random, too likely to be different from the next twenty people. But replace it with massive jury samples that are analyzed using scientific rigor and cutting edge technology, and things change. The result is rock solid information that your opponent doesn’t have and can’t get.

Some of Our Clients

In the last two years, Empirical Jury has been part of multiple eight figure verdicts and settlements. Verdicts total approximately $355 million, and include:

  • $56 million verdict in road construction case (Humboldt County, California)
  • $8 million medical malpractice verdict (Kentucky)
  • $14.9 million medical malpractice verdict (Denver)
  • $33.4 million verdict in 500 Madison Case (Chicago)
  • $17 million verdict in opioid over-prescription case (St. Louis)
  • $90 million verdict – trucking (Houston)
  • $130 million verdict – birth trauma – (Detroit)
  • $16 million verdict – electrocution – (Boulder)


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How does it work?

For about the same price as a focus group of 20 people we can provide insights based on 400 people. Collecting this volume of data would typically result in information overload but we use statistical tooling and visualizations to break the information down into consumable, rock solid guidance that you can act on.
Our product includes case analytics to grant you a clear view of the expected win rate, awards, fault allocations and case value. We include feedback from jurors on the facts they found important and the reasoning for their verdict. We can run multiple presentations to find the arguments or award demand that work best. Additionally we provide juror analytics allowing you to see the key demographic trends applicable to your case and which jurors will improve your outcome (and by how much).


If the following questions are the type keeping you up at night our solution was tailored to your needs:
  • If my client accepts some blame, how much does it change comparative fault? Liability? Damages?
  • Are there certain voir dire questions I can ask that, although they seem basic, predict how a juror will vote?
  • Should I settle for a specific amount or go to trial?
  • In closing arguments, should I ask for an extremely high amount of damages, and if I do, how much will it impact my win rate?
  • If I settle with one defendant, what does it do to my case against the others?
  • What will jurors think of the other side’s key witness?
  • How do people respond to my clients?
  • Can the jurors understand my demonstratives?
  • Will the jurors find the 911 call as compelling as I do?